Rebranding a children's furniture company

Aspace has been creating inspirational children's rooms for over 20 years, with every bunk ladder, wardrobe door and bookshelf designed by their team in the heart of the Wiltshire countryside.


THE CHALLENGE

To help Aspace make a comeback as the market leader in premium children's furniture.


THE OUTCOME

A consolidated vision, marketing strategy and brand positioning – involving the creation of a revised logo reflective of the brands values, graphic elements and a group of colourful mascots called 'the Beanies'. This was rolled out across key collateral including a new responsive website.

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Client:

Aspace

Agency:

Splash Content (now Apopsi)

My role:

Branding, Illustration, Web design, UI/UX (all with collaborative creative direction)

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aspace colour palette
aspace website tablet mockup
aspace beanies
aspace branded stationery
aspace van livery
aspace web wireframes
aspace mobile wireframes