As a well-rounded product designer, I strike the balance between a high level of craft and a deep immersion into UX.
philip demir @ NSW DCJ, 2025
In over 10 years at agency and in-house environments across the world, I have led the design of world-changing SaaS, enterprise and government products. My experience covers many industries and team structures, from being a sole champion for design in complex orgs, to leading and collaborating closely with multidisciplinary teams.
I think of product design as simplifying the complex for the people who are trying live their lives as frictionlessly as possible. Business realities provide reasonable constraints, but also big ambitions that inspire my creativity and problem solving.
When collaborating on a team, I maintain a curious, open mindset. I lean in to the expertise of those around me to plug the gaps in my knowledge, while offering my support in return.
I am a confident advocate for user-centred design and the long-term goals of the brand. In-house and agency teams communicate with each other and with stakeholders in very different ways. I understand and empathise with every party’s unique needs to support and add value, not to block or challenge without sound reasoning.
This is a careful art that balances all the factors at play. The best approach is to be as informed as possible with a solid, data-informed case that clearly addresses the problem at hand. Self-confidence is the final key to making sure that proposals land in the best possible way.
Highly active team player in embedded product squads, unafraid to ask questions and challenge in a way that fosters positive problem-solving.
Ask me about: Google creative project tracker at AKQA Leap
Confident workshop facilitator, selecting the best tasks to unmask the issues at hand while getting everyone relaxed and involved.
Ask me about: Employee-centric intranet at NSW Government
Inquisitive and motivational mentorship style with positive encouragement and actionable suggestions.
Ask me about: My degree student mentorship outside of the 9-5
Seasoned at presenting issues, proposals and solutions to stakeholders, including at executive and C-suite level.
Ask me about: Hotel brand website presentations at Ennismore
I balance speed with quality, ensuring an impeccable degree of final presentation in fast turnarounds.
Ask me about: Presenting innovative design updates weekly to Tata Motors
Comfortable and experienced in agency and in-house environments of every shape and size, adapting to their unique operational requirements.
Ask me about: My career history
2025 - Present
Freelance
Senior Product Designer
2024 - 2025
New South Wales DCJ
Senior User Experience Design Officer
2023
Ennismore
Senior Product Designer
2022 - 2023
AnalogFolk
Senior Product/UI Designer
2021 - 2022
TCS Interactive
Product Designer
2020 - 2021
Sparkol
Product Designer
2018 - 2020
AKQA Leap
Product Designer