Over 10 years and across multiple continents, I have led the design of world-changing SaaS, enterprise and government products.
Operating in both agency and in-house environments, I strike the balance between a high level of craft and a deep immersion into UX.
My experience covers many industries and team structures, from being a sole champion for design in complex orgs, to leading and collaborating closely with multidisciplinary teams.
I think of product design as simplifying the complex for the people who are trying live their lives in the as frictionless a way as possible. Business realities provide reasonable constraints, but also big ambitions that inspire my creativity and problem solving.
When collaborating on a team, I maintain a curious, open mindset. I lean in to the expertise of those around me to plug the gaps in my knowledge, while offering my support in return.
I am a confident advocate for user-centred design and the long-term goals of the brand. In-house and agency teams communicate with each other and with stakeholders in very different ways. I understand and empathise with every party’s unique needs to support and add value, not to block or challenge without sound reasoning.
This is a careful art that balances all the factors at play. The best approach is to be as informed as possible with a solid, data-informed case that clearly addresses the problem at hand. Self-confidence is the final key to making sure that proposals land in the best possible way.
Highly active team player in embedded product squads, unafraid to ask questions and challenge in a way that fosters positive problem-solving.
Ask me about: Google creative project tracker at AKQA Leap
Confident workshop facilitator, selecting the best tasks to unmask the issues at hand while getting everyone relaxed and involved.
Ask me about: Employee-centric intranet at NSW Government
Inquisitive and motivational mentorship style with positive encouragement and actionable suggestions.
Ask me about: My degree student mentorship outside of the 9-5
Seasoned at presenting issues, proposals and solutions to stakeholders, including at executive and C-suite level.
Ask me about: Hotel brand website presentations at Ennismore
I balance speed with quality, ensuring an impeccable degree of final presentation in fast turnarounds.
Ask me about: Presenting innovative design updates weekly to Tata Motors
Comfortable and experienced in agency and in-house environments of every shape and size, adapting to their unique operational requirements.
Ask me about: My career history
Senior User Experience Design Officer | Sydney | Feb 2024 - Jul 2025
Led the redesign of a large-scale employee intranet focused on improving discoverability, usability and internal communication across a complex governmental organisation.
Senior Product Designer | London | Mar - Sep 2023
Led design for premium hospitality websites including Morgans Originals and SLS Hotels, balancing immersive brand storytelling with ambitious commercial goals.
Senior Product/UI Designer | London | May 2022 - Mar 2023
Agency role leading on design for clients including HSBC, Maybelline, EE and Diageo. Focusing on global-scale design systems for corporate-sector finance products and crafting unique solutions for high-end digital services.
Product Designer | London | Jun 2021 - May 2022
Agency role working in product design teams on complex web and app products for clients including Nielsen Media and Tata Motors. I specialised in crafting robust design systems, supporting my teams to meet our client's business goals.
Product Designer | Bristol | Jun 2020 - Jun 2021
In-house role leading design on a small product team. My role was key to the iterative release and evolution of creative video products for the purposes of end users who wish to educate and tell stories in a unique format.
Product Designer | Bristol | Apr 2018 - Apr 2020
Agency role leading on design for a range of clients including Google, Natwest & Aardman Animations. Focusing on human-centred design for purposeful websites and web apps among highly skilled, multi-disciplinary product teams. Part of the AKQA network.
