Client
Tata Motors
Category
Automotive consumer product
Role
Product designer
Contribution
User interface design
Design system
Prototyping
Presenting to stakeholders
Value added
Established key user flows (account, notifications, etc.)
Created a flexible, scalable design system
Launched a new visual design
Documentation written for developer hand-off
Successful, on-time and on-budget app launch
Historically, owners of Tata Motors vehicles would have to download three apps to handle distinct tasks. TCS Interactive were tasked with creating a single ownership experience in the form of a single new app.
This consolidated product includes remote operation of key functions, trip navigation, booking a service, driving score, a store to purchase accessories, a valet mode, a community hub called Tribes and much more.
I played a large part in the development of a design system for the app, an evolution of the web system which is now better optimised for smaller screens.
This began with the foundations of a tight typography, colour and iconography system, which were then applied to components such as buttons, form elements, cards, banners, map controls and more.
The brand blue colour siginifies zones of interaction. We adopted the philosophy of Apple products, who's clean software 'just works'.
Being a cruicial component in automotive design language, I played a pivotal role in the development of characterful icons. Chunky stroke widths and chamfered corners give a high-tech, automotive feel.
I was responsible for the design of the menu and account screens, each being key functionality to the overall user experience of the app.
Included in this experience is the viewing/editing of personal details, emergency contacts, my vehicles, booking, referrals, rewards, log in/out and more.
The biggest challenges I faced were condensing a large amount of user data within a small viewport, and maintaining consistent design patterns across many user journeys.
Immobilise vehicle
Settings screen
Notifications
Purchase accessories
100,000+
Downloads on Google Play Store
4.5 / 5
Average star rating on Apple App Store, from 3,100 reviews
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